Shop local, shop small. The economic numbers behind this movement are compelling. Think about this: a compilation of national studies concluded that 14% of money spent at a national chain enters your local economy, mostly as wages. But 48% of money spent at a locally owned business enters the local economy, more than three times as much as a national firm! Where’s that extra 34% going? It’s going mostly to professional services headquartered in Vermont –lawyers, accountants, bookkeepers, and marketing firms. All local, and all adding their dollars back into the local economy, as well. This works to create a multiplier effect, where dollars spent at our local business are re-spent again and again right here in Vermont.
As a business that features Vermont-made products, Apple Mountain puts an even higher percentage of our revenues into the local flow. About 85% of our merchandise vendors are in Vermont. This means that almost all money spent at a store selling Vermont handcrafts and foods is flowing right back into the Vermont economy. A purchase at Apple Mountain helps support Vermont hand-crafters like Carol and Mark who make delicate Horizon Porcelain Ornaments in West Burke, Jay who makes functional wooden frames and other items for his business Jay’s Woodshop in Johnson, Edie Johnstone from Killington who handpaints miniature scenic ornaments on slices of wood that her son cuts down for her off their land, and Kimberlee Forney from Essex Junction who paints colorful cows and sheep.
Apple Mountain supports Vermont businesses that have grown larger, like Solmate Socks, Silver Forest Jewelry, and Turtle Fur Hats. We support food suppliers like Sugartree Maple Farm in Williston, our syrup supplier, and Rex’s Outrageous in Jericho, maker of Road Crew Crunch. And we have small suppliers that show up at our door with a line of cards made from their artwork or a music CD that they have just produced. This is what shopping local means to us at Apple Mountain!
And don’t forget about charitable giving. The local stores in our community are constantly and willingly offering up gift cards and other donations to school groups, non-profits, and more. We hang event posters and kids’ art in our windows. We sell items for non-profits or put a coin jar on our counters.
So this holiday season, remember folks - buy local, buy Vermont, and keep the money circulating!
Citizens Bank joins us as presenting sponsor of Winter Lights 2014, an ongoing light installation on the Marketplace. Yes, the beautiful canopies will be back (on every intersection)….and the colored spheres! Our partnership with Citizens Bank allows us to enhance the display further for 2014 adding to the magical experience of Church Street!
Join Mayor Weinberger and Linda Magoon from Citizens Bank at 5pm SHARP on Friday, February 7 near the intersection of Church and Bank Streets for the illumination of Church Street, the Winter Lights Switch On and the Burlington Winter Weekend kick off!
The Winter Weekend celebrations reach every corner of downtown Burlington! Hotel VT’s Ice Bar takes place on Friday, February 7th and Saturday, February 8th from 6:30pm-9:30pm! Enjoy specialty drinks, beautifully constructed ice sculptures and drinks that have been run through ice luges! Spend the following day watching brave souls jump in the lake, yes in February, to raise awareness and funds for Special Olympics Vermont, then head to the Church Street Marketplace for Winter Weekend activities!
The Outdoor Gear Exchange will host a snow shoeing demo in front of their store from Noon-4pm! Enjoy Wicked Good Ice’s Ice Sculpting Demo starting at 12:15pm SHARP, and beautiful ice sculpture gardens on the Marketplace! We extend our thanks to our ice sculpture sponsors: Alex & Ani, April Cornell, Aristelle, Church & Main, Danform Shoes, Farmhouse Group, Green Life, Lake Champlain Chocolates, Leunigs, Magic Hat Brewing Company, Ri Ra, Saratoga Olive Oil Co., Scuffer Steak & Ale House, Sheraton Burlington, and Sweetwaters, representing the Burlington Business Community and to Wicked Good Ice, the Ice Sculptor of all Church Street Ice Carvings! In addition, join us for a round of mini ice golf, Tic Tac Toe and Horseshoe Ice, all happening on the Marketplace, sponsored by Citizens Bank!
Downtown businesses are offering the Ice Breaker Button Promotion which provides visitors with special discounts and deals! The Ice Breaker Button Promotion, sponsored by Citizens Bank, will be used to raise funds for Special Olympics Vermont during the Burlington Winter Weekend, February 7-9. Buttons are $2 and provide a discount to anyone who is wearing the button at participating stores. All money collected from the buttons will go directly to Special Olympics Vermont. A list of participating businesses will be posted on Church Street’s website closer to the event. You may also look for posters at participating businesses !
For more information please visit www.churchstmarketplace.com/winterlights. We invite you to join us in celebrating Vermont’s most important season in downtown Burlington! Celebrate winter, celebrate light!