PETA recognizes The North Face with the Innovator for Animals AwardPosted on September 29, 2014
By Mark Kalloz of The North Face Lifestyle Store (90 Church St)
Something amazing happened in 2014 and no one is even talking about it.
ThermoBall™ mimics goose down but provides more versatility than down, which loses its insulating capability when wet. ThermoBall™ insulation consists of small, round fibers that cluster like feathers and features the same loft and compressibility as down but offers the added benefit of supplying uncompromising warmth in all weather conditions.
In recognition of this technological advance in cruelty-free outerwear, PETA presented The North Face with its Innovator for Animals Award. "ThermoBall™ technology perfectly demonstrates how cruelty-free synthetics are exceeding down's performance attributes", says PETA Associate Director Mimi Bekhechi. "This award recognizes The North Face for its innovative efforts to provide outdoor sports enthusiasts with outerwear that's durable, light, packable, machine-washable and, best of all, Earth- and goose-friendly."
WOW! Earth and animal friendly. No one else is doing this at this level!
Visit the Church Street Marketplace in downtown Burlington to find your new ThermoBall™ vest, jacket, hoodie, and/or parka. A rainbow of colors are available at your local The North Face dealer: 90 Church St or 210 College St. Both downtown locations are locally owned and operated by klmountainshop.com and staffed by knowledgeable outdoor enthusiasts!