Market Research & Business Resources

 

The Church Street Marketplace regularly collects and analyzes data for the benefit of our businesses and the community.  We’ve included our most recent reports below.  If you have questions or need more specific information, please contact Ron Redmond at 802-865-7254 or rredmond@burlingtonvt.gov.

 


Downtown Business Census

 

Census

Each January, CSM staff canvasses the Downtown Improvement District, identifying and recording every business, floor by floor, across 20 square blocks.  The census collects information on the number of businesses that have opened in or left the downtown. All downtown businesses are placed into a category and sub-category. 

2017

2016

 


Retail

 

Survey of Church Street Marketplace Retailers

Every winter the Marketplace staff sends out a survey to Church Street Marketplace retailers. The survey asks these businesses about their sales in the previous year, which quarters and event weekends were the most successful, and which marketing strategies they currently employ.

2017

 

Downtown Retail Market Analysis

Analysis of the downtown retail real estate market; consumer market segmentation and demographic analysis; business mix analysis; an analysis of downtown Burlington’s competitive position in the regional market; existing retail spending zip code analysis; and a retail demand analysis. 

This report was produced by The Eisen Group.

2011

 

Downtown Retail Consumer Origin Report

Periodically, the Marketplace staff will partner with downtown retailers to collect zip code information from customers for one-week periods of times. This information is used to evaluate the origin of downtown customers during high seasons and shoulder seasons in the retail sector.

July 2018

October 2016: Presentation; Report

July 2016

July 2014

 

Church Street Marketplace Quebec Visitor Report

Origins of Quebec shoppers, household income, reason for visit, types of purchases made.  Data collected June – October, 2014.

2014

 


Food & Beverage

 

Food & Beverage Survey

Starting in 2017, the Marketplace Department has conducted an annual survey of food and beverage businesses in the Downtown Improvement District. The survey is designed to measure the health and economic impact of food and beverage businesses in the downtown and to determine ways to better serve and support this business sector.

2016

 


Annual Reports & Department Evaluations

 

Annual Reports

Coming soon...

 

Customer Services Survey

Each year, we ask the Church Street businesses to give us their thoughts, opinions and ideas about the services delivered to them by the Marketplace staff. The Church Street Marketplace team uses this information to better serve businesses within the Church Street Marketplace Business Improvement District. 

2017

 

BTVStat 

In September 2016, Mayor Weinberger kicked off a new initiative, BTVStat, to ensure achievement of the City’s strategic goals, hold department leadership and staff accountable for the quality, efficiency and effectiveness of the services delivered to citizens, and to provide leadership and staff with the tools and resources needed to evaluate and improve the work they do to deliver those services. As a city department, the Marketplace Department has participated in BTVStat meetings and established key metrics in order to better track, evaluate, and improve its delivery of services.

August 2018

February 2018

October 2017

April 2017

 

Howard Center Street Outreach Team Evaluation

The Howard Center Street Outreach Team provides a range of services for persons in and around the downtown Burlington Business District. Services are primarily focused on assisting persons with psychiatric disabilities, including assessment, support, and active referral to needed services.

2015

 


Additional Research & Reports

 

Smoking Ordinance

Smoking has been prohibited in the Church Street Marketplace District since December 2014. In January to February of 2016 the Church Street Marketplace surveyed Church Street businesses to gauge their opinions of how smoking practices have changed since the no smoking ordinance has been enacted.

2016